1964 Fashion

For daytime, however, the sportive look of 1963 gave way to the raffinee woman, whose clothes were soft, slim, and refined in contrast with her more exuberant nighttime look. The controversial pants suit for town gave women a new need in hairdos. For this look a shorter, sleeker coiffure was necessary for a good fashion balance. The appearance of coiffures ranged from short and sleek to short and soft and swinging. The sleek look was a layered hair style that dipped to a deep point at the nape. Hair at the crown was layered and brushed into soft curl, and bangs reaching down to the brows were still important. The soft look was created out of the sleek coiffure, and hair was set in loose, airy curls that brushed easily all over the crown. No teasing or back-combing here, but just the most natural, feminine look. Swinging hair was cut with some hidden layering under the crown, with back hair shorter at the nape and angled toward longer sides to give the hair the forward fling so necessary to the look. It was the year to let one's natural head shape show. For evening, hair was drawn smoothly back from the face to the center of the crown and hairpieces were placed over the crown, fanning out in big curls or thick twists of braids actually framing the head.

Hairpieces and Wigs. For women who preferred short hair for daytime, the best hair accessory available to make the switch to swinging hair was the hairpiece on an elasticized velvet band. This slipped on smoothly, brushed back over the crown, then took a wide turn forward in the most swinging manner possible. The transformation was simple and complete, and offered the advantage of being easy to handle at home. Postiches for more elegant evening hair styles remained high on the list of important accessories, and full wigs took on a new importance and were styled to look exactly like one's own coiffure instead of the different color and shape in fashion in the past few years.

Hairdressers. Hairdressers continued to create products of their own, such as hair spray and other hair accessories. Noted stylists were called upon to endorse hair products and create styles for the theater. Some even made guest appearances on radio and television shows. Women continued to follow the custom of engaging hairdressers to come to their homes to comb out their hair before important occasions. Important, too, was the continued publicity of hair styles and stylists in leading fashion magazines and newspapers as one of the integral parts of fashion.

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